In one particularly striking example of how this rather limited bot has made a major impact, U-Report sent a poll to users in Liberia about whether teachers were coercing students into sex in exchange for better grades. Approximately 86% of the 13,000 Liberian children U-Report polled responded that their teachers were engaged in this despicable practice, which resulted in a collaborative project between UNICEF and Liberia’s Minister of Education to put an end to it.
“It’s hard to balance that urge to just dogpile the latest thing when you’re feeling like there’s a land grab or gold rush about to happen all around you and that you might get left behind. But in the end quality wins out. Everyone will be better off if there’s laser focus on building great bot products that are meaningfully differentiated.” — Ryan Block, Cofounder of Begin.com
A rapidly growing, benign, form of internet bot is the chatbot. From 2016, when Facebook Messenger allowed developers to place chatbots on their platform there has been an exponential growth of their use on that forum alone. 30,000 bots were created for Messenger in the first six months, rising to 100,000 by September 2017. Avi Ben Ezra, CTO of SnatchBot, told Forbes that evidence from the use of their chatbot building platform pointed to a near future saving of millions of hours of human labour as 'live chat' on websites was replaced with bots.
Companies and customers can benefit from internet bots. Internet bots are allowing customers to communicate with companies without having to communicate with a person. KLM Royal Dutch Airlines has produced a chatbot that allows customers to receive boarding passes, check in reminders, and other information that is needed for a flight. Companies have made chatbots that can benefit customers. Customer engagement has grown since these chatbots have been developed.
NBC Politics Bot allowed users to engage with the conversational agent via Facebook to identify breaking news topics that would be of interest to the network’s various audience demographics. After beginning the initial interaction, the bot provided users with customized news results (prioritizing video content, a move that undoubtedly made Facebook happy) based on their preferences.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
Chatting with a bot should be like talking to a human that knows everything. If you're using a bot to change an airline reservation, the bot should know if you have an unused credit on your account and whether you typically pick the aisle or window seat. Artificial intelligence will continue to radically shape this front, but a bot should connect with your current systems so a shared contact record can drive personalization.