These days, checking the headlines over morning coffee is as much about figuring out if we should be hunkering down in the basement preparing for imminent nuclear annihilation as it is about keeping up with the day’s headlines. Unfortunately, even the most diligent newshounds may find it difficult to distinguish the signal from the noise, which is why NBC launched its NBC Politics Bot on Facebook Messenger shortly before the U.S. presidential election in 2016.
A rapidly growing, benign, form of internet bot is the chatbot. From 2016, when Facebook Messenger allowed developers to place chatbots on their platform there has been an exponential growth of their use on that forum alone. 30,000 bots were created for Messenger in the first six months, rising to 100,000 by September 2017. Avi Ben Ezra, CTO of SnatchBot, told Forbes that evidence from the use of their chatbot building platform pointed to a near future saving of millions of hours of human labour as 'live chat' on websites was replaced with bots.
“Major shifts on large platforms should be seen as an opportunities for distribution. That said, we need to be careful not to judge the very early prototypes too harshly as the platforms are far from complete. I believe Facebook’s recent launch is the beginning of a new application platform for micro application experiences. The fundamental idea is that customers will interact with just enough UI, whether conversational and/or widgets, to be delighted by a service/brand with immediate access to a rich profile and without the complexities of installing a native app, all fueled by mature advertising products. It’s potentially a massive opportunity.” — Aaron Batalion, Partner at Lightspeed Venture Partners