Although NBC Politics Bot was a little rudimentary in terms of its interactions, this particular application of chatbot technology could well become a lot more popular in the coming years – particularly as audiences struggle to keep up with the enormous volume of news content being published every day. The bot also helped NBC determine what content most resonated with users, which the network will use to further tailor and refine its content to users in the future.


“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist
×