Earlier, I made a rather lazy joke with a reference to the Terminator movie franchise, in which an artificial intelligence system known as Skynet becomes self-aware and identifies the human race as the greatest threat to its own survival, triggering a global nuclear war by preemptively launching the missiles under its command at cities around the world. (If by some miracle you haven’t seen any of the Terminator movies, the first two are excellent but I’d strongly advise steering clear of later entries in the franchise.)
The idea was to permit Tay to “learn” about the nuances of human conversation by monitoring and interacting with real people online. Unfortunately, it didn’t take long for Tay to figure out that Twitter is a towering garbage-fire of awfulness, which resulted in the Twitter bot claiming that “Hitler did nothing wrong,” using a wide range of colorful expletives, and encouraging casual drug use. While some of Tay’s tweets were “original,” in that Tay composed them itself, many were actually the result of the bot’s “repeat back to me” function, meaning users could literally make the poor bot say whatever disgusting remarks they wanted. 
Pop-culture references to Skynet and a forthcoming “war against the machines” are perhaps a little too common in articles about AI (including this one and Larry’s post about Google’s RankBrain tech), but they do raise somewhat uncomfortable questions about the unexpected side of developing increasingly sophisticated AI constructs – including seemingly harmless chatbots.
AIML, Artificial Intelligence Markup Language developed by Richard Wallace, constitutes an open standard for creating your own chat bot. AIML file consists of row-type, database-style data combined with hierarchical XML data in each response. This video shows one of spreadsheet-style editors for AIML, Simple AIML Editor (SAE) developed by Adeena Mignogna. The SAE allows botmasters to manage large AIML sets and then zoom in on the templates to edit the responses.
The simple fact of the matter is that, as an Internet marketer, you need something better than artificial link building and pages of useless, jumbled nonsense to get long-lasting traffic referrals from major search engines such as Google, Bing and Yahoo. Google in particular pays special attention to your visitors' behavior. So if visitors are quickly navigating elsewhere because your site is full of junk content, then you will get fewer traffic referrals from Google over the long run.
“There is hope that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago. When somebody told you back then… ‘I have built an app for X’… You most likely would give it a try. Now, nobody does this. It is probably too late to build an app company as an indie developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!” — Niko Bonatsos, Managing Director at General Catalyst