“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist

Of course, each messaging app has its own fine print for bots. For example, on Messenger a brand can send a message only if the user prompted the conversation, and if the user doesn't find value and opt to receive future notifications within those first 24 hours, there's no future communication. But to be honest, that's not enough to eradicate the threat of bad bots.


[In] artificial intelligence ... machines are made to behave in wondrous ways, often sufficient to dazzle even the most experienced observer. But once a particular program is unmasked, once its inner workings are explained ... its magic crumbles away; it stands revealed as a mere collection of procedures ... The observer says to himself "I could have written that". With that thought he moves the program in question from the shelf marked "intelligent", to that reserved for curios ... The object of this paper is to cause just such a re-evaluation of the program about to be "explained". Few programs ever needed it more.[8]


Having a continuous flow of fresh, human-readable text is the best way for your website or blog to gain search engine exposure. Content is King, as they say ... at least as important as basic search engine optimization. Thus, Spinbot can be a vital tool for anyone who wants to market their website or product online as quickly and efficiently as possible. With all the unique, quality textual content you could ever want, you will quickly gain legitimate web visibility, both in terms of human readership and search engine exposure.

AIML, Artificial Intelligence Markup Language developed by Richard Wallace, constitutes an open standard for creating your own chat bot. AIML file consists of row-type, database-style data combined with hierarchical XML data in each response. This video shows one of spreadsheet-style editors for AIML, Simple AIML Editor (SAE) developed by Adeena Mignogna. The SAE allows botmasters to manage large AIML sets and then zoom in on the templates to edit the responses.


Respect the conversational UI. The full interaction should take place natively within the app. The goal is to recognize the user's intent and provide the right content with minimum user input. Every question asked should bring the user closer to the answer they want. If you need so much information that you're playing a game of 20 Questions, then switch to a form and deliver the content another way.
Chatting with a bot should be like talking to a human that knows everything. If you're using a bot to change an airline reservation, the bot should know if you have an unused credit on your account and whether you typically pick the aisle or window seat. Artificial intelligence will continue to radically shape this front, but a bot should connect with your current systems so a shared contact record can drive personalization.
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