24/7 digital support. An instant and always accessible assistant is assumed by the more and more digital consumer of the new era.[34] Unlike humans, chatbots once developed and installed don't have a limited workdays, holidays or weekends and are ready to attend queries at any hour of the day. It helps to the customer to avoid waiting of a company's agent to be available. Thus, the customer doesn't have to wait for the company executive to help them. This also lets companies keep an eye on the traffic during the non-working hours and reach out to them later.[41]
If the success of WeChat in China is any sign, these utility bots are the future. Without ever leaving the messaging app, users can hail a taxi, video chat a friend, order food at a restaurant, and book their next vacation. In fact, WeChat has become so ingrained in society that a business would be considered obsolete without an integration. People who divide their time between China and the West complain that leaving this world behind is akin to stepping back in time.
×