Respect the conversational UI. The full interaction should take place natively within the app. The goal is to recognize the user's intent and provide the right content with minimum user input. Every question asked should bring the user closer to the answer they want. If you need so much information that you're playing a game of 20 Questions, then switch to a form and deliver the content another way.

Beyond users, bots must also please the messaging apps themselves. Take Facebook Messenger. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users. If standing out among the 100,000 other bots on the platform wasn't difficult enough, we can assume Messenger will only feature bots that don't detract people from the platform.


A representative example of a chat bot is A.L.I.C.E., brought to artificial life in 1995 by Richard Wallace. The A.L.I.C.E. bot participated in numerous competitions related to natural language processing evaluation and obtained many honors and awards, and it is also worth mentioning that this chat bot won the Loebner Prize contest at least three times, it was also part of the top 10 at Chatterbox competition, and won the best character/personality chat bot contest.
A representative example of a chat bot is A.L.I.C.E., brought to artificial life in 1995 by Richard Wallace. The A.L.I.C.E. bot participated in numerous competitions related to natural language processing evaluation and obtained many honors and awards, and it is also worth mentioning that this chat bot won the Loebner Prize contest at least three times, it was also part of the top 10 at Chatterbox competition, and won the best character/personality chat bot contest.
“Major shifts on large platforms should be seen as an opportunities for distribution. That said, we need to be careful not to judge the very early prototypes too harshly as the platforms are far from complete. I believe Facebook’s recent launch is the beginning of a new application platform for micro application experiences. The fundamental idea is that customers will interact with just enough UI, whether conversational and/or widgets, to be delighted by a service/brand with immediate access to a rich profile and without the complexities of installing a native app, all fueled by mature advertising products. It’s potentially a massive opportunity.” — Aaron Batalion, Partner at Lightspeed Venture Partners
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