The simple fact of the matter is that, as an Internet marketer, you need something better than artificial link building and pages of useless, jumbled nonsense to get long-lasting traffic referrals from major search engines such as Google, Bing and Yahoo. Google in particular pays special attention to your visitors' behavior. So if visitors are quickly navigating elsewhere because your site is full of junk content, then you will get fewer traffic referrals from Google over the long run.

Efforts by servers hosting websites to counteract bots vary. Servers may choose to outline rules on the behaviour of internet bots by implementing a robots.txt file: this file is simply text stating the rules governing a bot's behaviour on that server. Any bot that does not follow these rules when interacting with (or 'spidering') any server should, in theory, be denied access to, or removed from, the affected website. If the only rule implementation by a server is a posted text file with no associated program/software/app, then adhering to those rules is entirely voluntary – in reality there is no way to enforce those rules, or even to ensure that a bot's creator or implementer acknowledges, or even reads, the robots.txt file contents. Some bots are "good" – e.g. search engine spiders – while others can be used to launch malicious and harsh attacks, most notably, in political campaigns.[2]
The term chat bot (or sometimes just bot) can also be used in the meaning of an automatic chat responder program. The article How to Create a Chat Bot for Yahoo Messenger written by Chelsea Hoffman, explains how quick and easy it is to create a Chat bot responder containing unique and accurate responses to general phrases, words and questions that are used in Yahoo messenger.
Respect the conversational UI. The full interaction should take place natively within the app. The goal is to recognize the user's intent and provide the right content with minimum user input. Every question asked should bring the user closer to the answer they want. If you need so much information that you're playing a game of 20 Questions, then switch to a form and deliver the content another way.
Creating a comprehensive conversational flow chart will feel like the greatest hurdle of the process, but know it's just the beginning. It's the commitment to tweaking and improving in the months and years following that makes a great bot. As Clara de Soto, cofounder of Reply.ai, told VentureBeat, "You're never just 'building a bot' so much as launching a 'conversational strategy' — one that's constantly evolving and being optimized based on how users are actually interacting with it."
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