1. Define the goals. What should your chatbot do? Clearly indicate the list of functions your chatbot needs to perform. 2. Choose a channel to interact with your customers. Be where your clients prefer to communicate — your website, mobile app, Facebook Messenger, WhatsApp or other messaging platform. 3. Choose the way of creation. There are two of them: using readymade chat bot software or building a custom bot from scratch. 4. Create, customize and launch. Describe the algorithm of its actions, develop a database of answers and test the work of the chatbot. Double check everything before showing your creation to potential customers.
The “web-based” solution, which runs on a remote server, is generally able to be reached by the general public through a web page. It constitutes a web page with a chatbot embedded in it, and a text form is the sole interface between the user (you) and the chatbot. Any “upgrades” or improvements to the interface are solely the option and responsibility of the botmaster.
Since the steep rise of available hardware and software platforms lately, nowadays chatbots are available everywhere. Originally, they were very tight to computers, then exchangeable through tapes, discs and floppy discs, but since the Internet era they have been widespread. For example ancient chatbot Eliza is now also available on iPhone, while famous chatbot A.L.I.C.E. is available on Facebook.

“There is hope that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago. When somebody told you back then… ‘I have built an app for X’… You most likely would give it a try. Now, nobody does this. It is probably too late to build an app company as an indie developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!” — Niko Bonatsos, Managing Director at General Catalyst

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